Can Google give us insight into the real estate market?
I came across Google Trends the other day, very interesting- it shows you the amount of Google search activity for a particular topic. To some degree you can see how “real estate” searches have correlated with actual market activity. The most accurate correlation seems to be in the U.S. Google search for “Real Estate.” Other interesting information can be gathered like what cities are generating the most searches and even how that search term correlates to how often it is being used in the news.
Here are some examples:
“Boise Real Estate”
![Google searches for \"Boise Real Estate\"](http://boiserealestateplus.com/wp-content/uploads/2008/07/boise-real-estate.png "Google searches for \\"Boise Real Estate\\"")
“Idaho Real Estate”
![Google searchecs for \"Idaho Real Estate\"](http://boiserealestateplus.com/wp-content/uploads/2008/07/idaho-real-estate.png "Google searchecs for \\"Idaho Real Estate\\"")
“Real Estate” search in the U.S.
![Google searches for \"Real Estate\" in the U.S.](http://boiserealestateplus.com/wp-content/uploads/2008/07/real-estateusa.png "Google searches for \\"Real Estate\\"")
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